Apple AirTags Unboxing & Demo!

AirTags and the new "Precision Finding" in action.

dbrand AirTags:

MKBHD Merch:

Tech I'm using right now:

Intro Track:
Playlist of MKBHD Intro music:

AirTags provided by Apple for review.



  1. Justin Culture

    Justin Culture

    10 小时 前

    What happens if someone steals your bag? And the theif has an iPhone. Will it alert the thief of the airtag? If so, can’t the thief the just get rid of the airtag? And keep the belongings?

  2. chris Lamb

    chris Lamb

    14 小时 前

    In the train situation it would potentially notify people that your bag has been forgotten and then become an easy target to steal and leave the airtag on the train

  3. James_T


    20 小时 前

    Would like a flatter wallet friendly version too, even if that means compromising some battery. And then fake cards to disguise the airtag. 4g and gps connectivity airtag pro would also be great. All these things would help trying to retrieve from a thief rather than just a loss. This is good for just loss with finders people generous (unlikely) rather than theft or theft after finding (likely). The pinging compromise to tackle stalking fears features (esp if they had iPhone) unfortunately would alert a thief and hence terminate the tracking powers. Need a 3rd party to make a similar flatter device with GPS and 4g with smaller battery designed to track down a thief which is by far more likely.

  4. Richard Casey

    Richard Casey

    天 前

    In the UK anybody pinged by an AirTag on a train would be thinking 'Ah great a free AirTag and Rucksack'. The idea of the average Brit actively trying to contact the owner is too hilarious for words. But nice explanation of how Apple's utopian device works.

    • Lorna A

      Lorna A

      15 小时 前

      Not really. Many people are happy to return phones etc, don’t see why an air tag would be any different.

  5. Danny Boahhh

    Danny Boahhh

    天 前

    That would definitely fit my wallet

  6. Michael Griffiths

    Michael Griffiths

    2 天 前

    Is there a way of opting out of passively updating airtags around you? What if someone (for whatever reason) does not want to be a part of this?

    • Mats Gaupset

      Mats Gaupset

      天 前

      @Michael Griffiths I see your point, but dosent it help that the people with the AirTags are opting in to being surveilled? You are not being put under serveillance by being opted into this, you’re just enabling Apple to surveil the people that have opted in. I support your skepticism of Apple I just wanna know your reasoning.

    • Michael Griffiths

      Michael Griffiths

      天 前

      @Mats Gaupset Not me mate! No chance. I don't want to be part of an Apple-operated surveillance network. Apple are taking a liberty, people should opt IN, not be auto enrolled and have to opt OUT. it's the principle of the thing that really annoys me.

    • Mats Gaupset

      Mats Gaupset

      2 天 前

      You can in settings, but why? Help out the people around you

  7. Ras Maven

    Ras Maven

    2 天 前

    Nice video. Thanks

  8. Jozef Millenaar

    Jozef Millenaar

    3 天 前

    So what if someone steals your backpack? It will notify the thief that there is an Airtag hidden in the backpack. The thief will throw away/disassemble the airtag and you’ve lost your backpack. Is this correct? Because I won’t buy it if thats the case lol

    • Zahktuthal Xalyrion

      Zahktuthal Xalyrion

      19 小时 前

      Based on the It won't notify ANYONE that it exists unless you physically grab the tag yourself and place it against your phone (or search for it on the iphone). So very likely it wont be called out by devices. Besides...trackers like these only keep honest people honest. Just like locks.

  9. Hannah Campbell

    Hannah Campbell

    3 天 前

    My grandpa has dementia & has gotten out of the house before & gotten lost. I was wondering if he could wear it in some kind of necklace. The fact that it’s water resistant helps! Because my grandma won’t remember to put it back on him after a bath. He doesn’t lay down in the water completely so it won’t ever be submerged. Idk how water resistant it actually is but guess I’ll find out! I’m absolutely getting a 4 pack!!!

  10. Jemand


    3 天 前

    Can't wait to to put this on sooo many things I never find: - girlfriend - goal in life - happiness...

  11. Frederico


    4 天 前

    Muito bom ou pelo menos mais que o relógio !

  12. Shyx Guy

    Shyx Guy

    4 天 前

    What if I lost my will to live

  13. John Viera

    John Viera

    4 天 前

    This is not going to be a stalker problem at all

  14. Oh Nikki

    Oh Nikki

    5 天 前

    Err. Do you think its okay to put airtags on cats? 😅

  15. Pete Bunting

    Pete Bunting

    5 天 前

    1:25 “airpod” lol

  16. Pete Bunting

    Pete Bunting

    5 天 前

    “The airpod turns on for the first time” ? Lol you mean airtag lmaoo

  17. Jay Simons

    Jay Simons

    5 天 前

    What about using it to track our pets?

  18. Tyrae Shields

    Tyrae Shields

    5 天 前

    A pothead like me always losing shit, this seems like a dream come true.

  19. fivestar girl

    fivestar girl

    5 天 前

    i need this for my keys so bad

  20. Adnan Qader

    Adnan Qader

    6 天 前

    How to locate your cheating gf 101

  21. Unstoppable


    6 天 前

    1:24 airpod?

  22. Aaryan bhattarai

    Aaryan bhattarai

    6 天 前

    He didnt do any review on the smart tags. I think they are much better than smart tags

  23. Jorge Hernandez

    Jorge Hernandez

    6 天 前

    In my country if they see an AirTag, they will steal it 😭

  24. Epic Benjo

    Epic Benjo

    6 天 前

    If the Air Tag is in range with a single Phone, it will update its location every 10 minutes. But I think it will update its location right away the moment another iPhone comes into range.

  25. Md Liakat Hossain

    Md Liakat Hossain

    6 天 前

    Apple got something for 29 bucks.....?! :)

  26. Cary Cary

    Cary Cary

    7 天 前

    Any concern about the increased volume of batteries that’ll likely end up tossed, rather than recycled?

    • Hood42296


      5 天 前


  27. hazen trefil

    hazen trefil

    7 天 前

    put em in yo child's pocket

  28. Kamo Gelo

    Kamo Gelo

    7 天 前

    So you can maliciously track Android users only

  29. Gregory Dim

    Gregory Dim

    7 天 前

    Is there something similar to Lost Mode for SmartTags? Can other Samsung/Android devices passively update the location?

  30. Bhavin M

    Bhavin M

    8 天 前

    What if someone find my lost tag and remove the battery?

  31. Aman Sheoran

    Aman Sheoran

    9 天 前

    Parents will buy it to tag their kids.

  32. Aman Sheoran

    Aman Sheoran

    9 天 前

    In India people will thief my bag if they saw my apple tag . That s why it is more safe not to buy it.

  33. Joseph Hernandez

    Joseph Hernandez

    9 天 前

    Well what if people lie about the lost object being theirs so they can get away with taking it and other people think it really belongs to them or not????

  34. Zy


    9 天 前

    Soooo clean

  35. Fity Bux

    Fity Bux

    9 天 前

    1:25 "The AirPod turns on for the first time." AirPod? I thought this was about AirTags...



    10 天 前

    Fuck Apple гавно. Я купил IPhone 12 pro за 1000 $, к которому не могу подключить клавиатуру и мышку, поскольку Apple закрыла доступ периферийных устройств к Touch Screen после прошивки 13.3.1. и невозможно играть в игры. Браво Apple. Лучше куплю Asus Rog 5 или Redmagic с которыми нет никаких проблем❗️👎

  37. harsh°•_•°agarwal1


    10 天 前

    My dad is using to find me 🤣

  38. Daniel Grubb

    Daniel Grubb

    10 天 前

    Are you tracking your property... or is Apple tracking you?

  39. grumpysquid


    10 天 前

    Key words: assembled in China

  40. Alvino Lima Vaz

    Alvino Lima Vaz

    10 天 前

    In Brazil, one JUST ONE, costs something about $80 j-j

  41. Brett Fleming

    Brett Fleming

    10 天 前

    Just another way for BigTech to collect more free information from the masses and control us while WE pay for the device! Sounds like voluntary slavery. (Bet it has a microphone in it too)

  42. Mateo Botha

    Mateo Botha

    11 天 前

    can i use this thing to find my will to live? i’ve been searching for it for years 😅

  43. Okrutny


    11 天 前

    Fun fact: Antiterrorists will help you more in finding your lost bag than this junk ;)

  44. Melis


    11 天 前

    Weird question but what if we don’t want the person to know we are actually following them, can we do something on their phone so the person isn’t notified? 😂🙈

    • MaybeThisIsMark


      10 天 前

      That….would be a crime

  45. Langino


    12 天 前

    Are you left hander

  46. Josh Brice

    Josh Brice

    12 天 前

    Very nice review

  47. Omerta McWerta

    Omerta McWerta

    12 天 前

    PSA: don’t pick up seemingly lost bags on the train… no matter how many airtags are hanging off it.

  48. rnsflores


    12 天 前

    Just bought 4. What a monumental waste of $100. Can’t share location with family like you can all other devices that are not exclusively for tracking lol

  49. Ivan Zen_Carver

    Ivan Zen_Carver

    12 天 前

    Drone tag… brilliant! Tyvm!

  50. Smooth Operator

    Smooth Operator

    14 天 前

    What wallet is that? I like it! 👌🏼



    15 天 前

    What if stuff has already been lost🤪

  52. Off white Everything

    Off white Everything

    15 天 前

    This is so impressive and fairly very smart

  53. Raenael Kazama

    Raenael Kazama

    16 天 前

    im so confused so if i leave my backpack at a concert event without me knowing that i lost it. how will i track it? will i get a gps located where it was at or am i relying on people iphones to find it for me?

  54. r y a n

    r y a n

    17 天 前


  55. Zoe C.

    Zoe C.

    18 天 前

    The replaceable battery alone has won me over. I’ve been using Tile’s tiles and I’ve become reluctant each year at replacing them even though they offer a discounted price for replacement.

  56. Marcel Edalgo

    Marcel Edalgo

    18 天 前

    Why don't just print out on a small paper card "if you find this item, please call"? it will save a lot of your bucks and will be easier for the founder to do...

  57. Mr Quick

    Mr Quick

    18 天 前

    there should be sticky holders to pop the disc in and out of like the pop socket attachment thing

  58. OfficialNCTM


    19 天 前

    I'm putting this on my dog lol

  59. na me

    na me

    19 天 前

    It's better to leave airtag in your bag than having it dangling outside. I'd just write a note like "my name. my phone #. please message me if you find it". Cuz leaving airtag outside might risk braking or losing it. Also, if someone wants to steal my backpack, I wouldn't want someone to know that I have a airtag in there to track them. They'd just throw that airtag away and steal my stuff.

  60. Aiyo Foundation

    Aiyo Foundation

    20 天 前

    Coming next: iPhone 15 with AM/FM Radio 📻

  61. Robert Remali

    Robert Remali

    20 天 前

    Thank you so much. Very nice review. Glad I stumbled across your channel.

  62. me


    21 天 前

    Aight, Apple has to make an Airtag the size of a credit card just like Tile's, but get this...✨thiner✨

  63. A J

    A J

    21 天 前

    Very well explained, thanks

  64. Thergam albassas

    Thergam albassas

    21 天 前

    1:53 or they can just steal it 😂😂😂😂😂

  65. Poison Sockets

    Poison Sockets

    21 天 前

    If you don’t live in the US. This product is a waste of money. More concerned with tracking your activity than finding your stuff.

  66. Kevin Howard

    Kevin Howard

    22 天 前

    i really like them. i need to buy some.

  67. Tbirdtez Dean

    Tbirdtez Dean

    22 天 前

    great demo, I like the idea that you don't have music in the background, I could hear every word you said

  68. Bob Whyte

    Bob Whyte

    23 天 前

    I think this would have to be one of Apples most useless product. If not the most useless.

  69. Lindsay


    23 天 前

    I just ordered mine today, can't wait for it

  70. Vincent Ferreira

    Vincent Ferreira

    24 天 前

    I’m surprised Apple gave you the ability to let you change the battery. Instead of saying “Ha! Sucks to suck, nerd! Throw it out and buy a new one!”

  71. edrone


    24 天 前

    Your link for airtag by dbrand is a ripoff you don't get the airtag very dissatisfied and deceiving I would change the description of your link for dbrand

  72. Silver LALA

    Silver LALA

    24 天 前

    I get mine on July 15 so I ordered the air tag protector just now hopefully that helps with the scratches

    • noriceformeplz


      22 天 前

      I ordered mine thru Best Buy since Apple had a long wait time got mine in 4 days.. it does scratch easily I'm using the Belkin case from Apple and it has no scratch protection.. a week later its scratched up from my keys.

  73. New Yardley Sinclair

    New Yardley Sinclair

    24 天 前

    Why wouldnt a drone already have a built in location app

  74. New Yardley Sinclair

    New Yardley Sinclair

    24 天 前

    So apple has another way to track your movements. No thanks

  75. Boleslaw Wolowik

    Boleslaw Wolowik

    24 天 前

    Simply ridiculous

  76. christopher CM

    christopher CM

    24 天 前

    Assemble China???? No Thank you

  77. Brallant P.

    Brallant P.

    25 天 前

    What if I wanna put it on my bike, and the bike thief has an iPhone. “Hey btw, the owner from which you stole this from knows where you are.” 😑

  78. Brallant P.

    Brallant P.

    25 天 前

    Bruh, the main question tho. From how far does it appear on the map? Edit: because the world ain’t a happy everyone loves each other place. They ain’t just gonna see a 2k dollar laptop in a 90 dollar bag and be like “aw geez, I bet call this phone number and give that person their stuff back.”

  79. Rayyan Rashid

    Rayyan Rashid

    26 天 前

    So what if someone remove battery after stealing ?!🤥

  80. Abdullah Ulwan Ammar

    Abdullah Ulwan Ammar

    26 天 前

    marques, if our iphone get

  81. D B

    D B

    27 天 前

    So that way you’ll never be able to say “No officer, that’s not mine!…. ever again… Unless you trash your iPhone!

  82. Alex Bia

    Alex Bia

    27 天 前

    Great review thank you, thinking of getting one soon!!

  83. steven postlethwaite

    steven postlethwaite

    27 天 前

    They should make them smaller and fit them to all kids shoes. Me, Hay Siri where’s the kids? Siri at your neighbours house, me come on wench we’ve got five minutes, the wench, nah Iv got a head ache, me, sweet I’ll leave you in peace, I’m gonna meet a friend at hooters

  84. PinchedRainbow


    27 天 前


  85. Steven Remmington

    Steven Remmington

    27 天 前

    It would have been helpful to mention that AirTag Precision Finding function won't work if your iPhone is older than iPhone 11

  86. JRG 11

    JRG 11

    28 天 前

    Apple is sooooo GREEEDY!!! smh

  87. JRG 11

    JRG 11

    28 天 前

    Whats Androids answer to this...?

  88. G-Squad


    28 天 前

    Question? So if someone steals an item I have an Airtag attached to, will it notify them that the item has an Airtag? (Will it go into the mode that thinks I’m tracking someone else?) If so, then I’d expect to find my Airtag in a garbage or on the side of some road but not with my stolen item…

  89. hamid b

    hamid b

    28 天 前

    I’ve been disappointed in how much I spent and how poorly it works. Always just says weak signal. Like I have to be right over them for this to work. But at that point the $40 holders I got for them help me find them

  90. Shawn’Tae Brewton

    Shawn’Tae Brewton

    29 天 前

    Mine arrived today and now I finally go sometime to see how it works

  91. Jr Saucedo

    Jr Saucedo

    29 天 前

    He said air pod

  92. Steve P

    Steve P

    29 天 前

    I read the anti tracking thing only kicked in after 3 days

  93. Nathan Jahrmarkt

    Nathan Jahrmarkt

    个月 前

    do they work for iphone xr???

  94. Jennifer Israel

    Jennifer Israel

    个月 前

    Am I the only one that caught him calling the air tag an air pod when he’s talking about the pull tab for the battery haha

  95. Lex Man

    Lex Man

    个月 前

    I am going to 3m vhb tape some to my motorcycles.

  96. Ricardo Villagran Vicent

    Ricardo Villagran Vicent

    个月 前

    Apple is expecting way too much from people. Most will toss the thing and keep the backpack.

  97. ToxxicPr


    个月 前

    man casually got an iPhone in his backpack lmfaooo

  98. Tristan N

    Tristan N

    个月 前

    If an Apple user steals something of yours though, they will be told that they are being tracked and then they will disable the AirTag -which renders them useless to me

  99. Elaine Jackson

    Elaine Jackson

    个月 前

    how loud is it…when you play the sound!

  100. Denny Burhan

    Denny Burhan

    个月 前

    if i see the air tag i will steal the air tags hahaahah